With a savvy business sense, Camilla has over ten years of experience in commercial purchasing, and skills in retail strategy, negotiation, and profitability assessment, which leads the company in navigating the market. Camilla works with the data-mining team to identify pockets of future growth—in new categories, new target groups, or new regional markets, which requires adapting business models, value propositions, and format strategies to the dynamics of emerging markets. Recently, the team has focused on managing display attractiveness and seasonality leading to dramatic changes in the retail scene. Retailers are also facing significant changes in consumer behaviors beyond the pandemic, which might lead to a retail revolution and bring new pages of a whole new era.