Mentor

Coco Yap

PERSONAL BIO WORK EXPERIENCE AND AWARDS EDUCATIONAL BACKGROUND INSTRUCTION LANGUAGES Job Positions

葉詠心 Coco Yap

JOB TITLE

Regional Business Development Manager

DEPARTMENT

Cake/Business Development

INSTRUCTION LANGUAGES

Mandarin
English

Cake

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PERSONAL BIO

Coco Yap is a seasoned professional from Malaysia who began her journey in Physiotherapy before making a bold career shift into business development. She has built diverse experience across e-commerce, courier services, and HR tech, and serves as the Vice President of NTU Global & Overseas Alumni in Taiwan. In her current role at Cake, Coco has been instrumental in helping leading Taiwanese companies hire international talent while also expanding Cake into the Malaysian market. She is passionate about technology and business strategies, and is dedicated to driving innovation and growth across industries.

WORK EXPERIENCE AND AWARDS

Cake, Taiwan
- Business Development Representative, Cake Malaysia (2023 - present)
- Associate Manager of Business Development, Taiwan (2023 - present)
J&T EXPRESS, Malaysia
- Account Manager & Corporate Planning Supervisor (2021 - 2022)
- VIP Marketing - Ecommerce Project Specialist (2020 - 2021)
Enjoy TV Film & Broadcasting Corporation, Malaysia
- Director of Operations (2019 - 2020)
- Home Shopping Operations Manager (2017 - 2020)

EDUCATIONAL BACKGROUND

Master in International Business, National Taiwan University, Taiwan
Bachelor in Physical Therapy, National Taiwna University, Taiwan

Job Positions

Brief Introduction of the Department

【Business Development】

In 2019, Business Development became the hiring partner of Amazon and Tesla and established Talent Connect to get talents together to talk shops and exchange experience through events and meetups. In 2020, it launched the 2020 Summer Tech Career Fair, the technology career fair of 2020 in Taiwan, and launched the CakeResume Podcast, now a top 3 Apple podcast of the tech genre in Taiwan. In 2021, Business Development launched a series podcast with Google and hosted a webinar about career development with Apple. It is waiting for people to join and change the world together.

Department Staff Number

- More than 10 people

Internship Job Description

Implement creative initiatives to improve customer relationships.
Tailor and share performance-enhancing suggestions to clients.
Actively promote Cake services.
Conduct industry research for market expansion and assist in recruitment strategy planning for diverse companies.
Develop key accounts and build strategic partnerships via cold calls, email exchanges, and meetings.

Preferred Intern Education Level

- Undergraduate students
- Undergraduate students (third year and above)
- Master students

Preferred Intern Skill Sets or Qualities

Quick learner who is resourceful and driven to tackle hard problems in a dynamic, fast-paced environment．
Self-Starter who is determined to lead change and make a real impact．
Critical thinker who is passionate about creating and implementing solutions．
Effective communicator who is clear in putting across thoughts and ideas (Competent English ability required)．
Leader who can influence people towards the achievement of goals．
Have passions in turning business ideas into reality, and unlocking the unknowns in business world．

Others

- Expected working hours per week: 20-30
- Salary/Financial Support: NT$196 per hour
- Additional Benefits:

Knowledge sharing workshop
On site refreshments
Quarterly retreat Meal & outing on special working days

Students may be offered the opportunity to continue as interns for up to six additional months after completing the NTU International Mentorship Program, at the discretion of the host organization.

NTU INTERNATIONAL
MENTORSHIP
PROGRAM

The Right Path for Your Career

ORGANIZER

ADVISORY ORGANIZATION

GREEN PARTNER

PARTNERSHIP ALLIANCE

+886-2-3366-2007

ntuoiaintern@ntu.edu.tw

oia.ntu.edu.tw