蔡燿駿 Eugene TSAI

E-Commerce & Marketplace Leader

DECATHLON
/E-Commerce Department

Job Title
E-Commerce & Marketplace Leader
PERSONAL BIO

With 15 years etched in the fast-paced landscape of the sports industry, Eugene possesses a unique mastery of merging online and offline retail channels (OMO). This visionary approach leverages the dynamic synergy of marketing and e-commerce, propelling brands toward explosive cross-commerce growth.

Eugene has a consistent track record of maximizing brand value and fostering customer loyalty. Tsai's ability to weave a seamless omnichannel experience, where online and offline interactions seamlessly blend, has redefined the customer journey for countless brands, introducing them to new heights in the competitive sports market.

WORK EXPERIENCE AND AWARDS
  • E-Commerce & Marketplace Leader, Decathlon, Taiwan (2022 - present)
  • Starlike International, Taiwan
    • Head of Sports OMO Integration Department (2019 - 2022)
    • Manager of Sports Marketing Department (2014 - 2019)
  • Event Manager, IMG Worldwide, Taiwan (2011 - 2014)
  • Senior Administrator, Brand Management & Customer Relationship Division, Taiwan Mobile, Taiwan
    (2008 - 2011)
EDUCATIONAL BACKGROUND
  • MBA, University of California at Irvine, USA
  • Bachelor in Journalism, National Chengchi University, Taiwan
INSTRUCTION LANGUAGES
  • Mandarin
  • English
Job Positions