蘇意弘 Lars SU

JOB TITLE

Chairman

DEPARTMENT

Michelin Tire Taiwan/

INSTRUCTION LANGUAGES

Mandarin
English

Michelin Tire Taiwan

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PERSONAL BIO

Since joining the Michelin Group in 2007, Lars has accumulated nearly two decades of experience in multinational operations and senior market management. He has played a pivotal role in shaping global product lifecycle strategies, driving consumer segmentation initiatives, and leading market transformation across the China Region. From redefining tire distribution channels to reshaping value chains, he has consistently demonstrated the ability to turn global strategies into tangible business success.
Beyond his international experience, Lars is also an experienced leader deeply rooted in the Taiwan market. His profound understanding of local business dynamics, consumer behaviors, and channel ecosystems enables him to bridge global vision with local execution.

WORK EXPERIENCE AND AWARDS

Michelin Tire
- Chairman, Taiwan (2026 - present)
- Value & Operational Marketing Director, China (2023-2026)
- Business Segment & Product Marketing Director, China (2019-2023)
- TyrePlus Marketing Manager, China (2018-2019)
- Distribution Development Manager, China (2015-2017)
- Business Segment Manager, China (2011-2015)
- Marketing Manager, Taiwan (2007-2011)