Karena Fu is the Marketing and Communications Lead of Ericsson Taiwan. She leads the company’s branding positioning and marketing strategy, as well as managing and driving corporate communications to various stakeholders both externally and internally.
Joined Ericsson Taiwan in 2021, Karena is a seasoned marketing communication professional in the ICT industry with 15 years of extensive experience in the planning and implementation of marketing initiatives to drive business growth. Prior to joining Ericsson, Karena served several ICT companies with broad experiences in both B2B and B2C business, spanning across corporate communications, media relations, digital marketing, and marketing analytics. In the year 2021, Karena was also selected as the judge of the PR Asia Awards. Today, she is a member of the Ericsson Taiwan Leadership Team.
WORK EXPERIENCE AND AWARDS
Marketing and Communication Lead, Ericsson, Taiwan (2021 - Present)
Marketing Manager of Branding and Corporate Communications, Moxa, Taiwan (2019 - 2020)