mentor content

PERSONAL BIO

Weicheng Hsieh received his Bachelor's and MBA Degree in Electrical Engineering major at National Taiwan University, Taiwan. He is a serial entrepreneur who is obsessed with technology and startups. Weicheng considers working at a startup as similar to playing a mysterious game with an unknown result where we often encounter chaotic, restless, and intense experiences but still found joy in them once we know how to face them.

Currently, Weicheng is the Managing Partner and COO of Cake, Taiwan. His mission is to help all talents to express their unique value propositions and execute them in the working field. He is looking forward to working with smart, creative, and passionate people, winning hundreds of finite games.

WORK EXPERIENCE AND AWARDS

COO and Managing Partner, Cake, Taiwan (2019 - present)
Co-Founder, Pointmize, USA (2016 - 2018)
Founder, W. Expeditions, Taiwan (2010 - 2015)

EDUCATIONAL BACKGROUND

Master in Electrical Engineering, National Taiwan University, Taiwan
Bachelor in Electrical Engineering, National Taiwan University, Taiwan

Job Positions

Co-Supervisor Information

Coco YAP

葉詠心

Institution

Cake

Division/Department

Business Team

Job Title

Senior Business Development Representative

Brief Introduction of the Department

【Business Team】

Values that are the foundation of our team culture, which every member embodies:
Raise the bar - Impact matters. Stay focused and curious.
Think big & hustle - Push for bold, thoughtful, and rapid innovation.
People first - Prioritize development and wellbeing. Help people flourish and feel valued.
Transparency builds trust - Communicate with candor, honesty, and respect.
Strength through inclusion - Welcome all voices. What makes you unique makes us all strong.
One team, one dream - Pride and passion for our mission. Work collaboratively and have fun.

More Business Team Information:
docs.google.com/presentation/d/1JgLHQYkS2omJGpSIi9HxZOPH1LGvjvtIli0qaeXCi9E/edit#slide=id.p

【Achievements】

2024: Collaborate with 100+ companies to host the annual biggest career fair in Taiwan which attracts over 10k attendees. Continuous business expansion to broader sectors, especially in the IC Hardware industry
2023: Work with over 7,000 companies of all kinds, spanning from Finance, Retail, and Technology. Build up our Vietnam business development team.
2022: Become the official recruitment platform partner of Google Taiwan. Build up our Indonesia business development team.
2021: Launched a series podcast with Google. Hosted a webinar about career development with Apple.
2020: Launched 2020 Summer Tech Career Fair, the grand technology career fair of 2020 in Taiwan. Launched CakeResume Podcast, now in the top 3 Apple podcasts of the tech genre in Taiwan.
2019: Became the hiring partner of Amazon and Tesla. Established Talent Connect to get talents together to talk shops, experience exchange through events, and meetups.

Department Staff Number

- More than 10 people

Internship Job Description

- Supporting our strategy, business operation and employer brand promotion activities, as well as local recruitment marketing activities, in key markets including Malaysia.
- Localizing global content for the regional market, adapting campaigns and relevant content for different segments.
- Understanding local hiring/recruiting trends to be able to provide insight to regional lead
- Creating and curating content on key social media platforms, career site, and other relevant touch-points through creative storytelling leveraging employee advocacy, stories, and multimedia.
- Supporting the promotion of hiring activities such as career fairs, hackathons, and local internship programs.
- Establishing a strong relationship and collaborating with Hiring Partners (clients) stakeholders to understand and support their talent attraction goals.

Preferred Intern Education Level

- Undergraduate students (third year and above)
- Master students
- Ph.D. students

Preferred Intern Skill Sets or Qualities

To succeed in this role, you’ll need a customer-first attitude and the following:
- Experience with creative platforms, for example, Canva, and Adobe Creative Cloud, video editing, and social media platforms such as LinkedIn, Instagram, TikTok, and Facebook
- Supporting local content creation (e.g. employee-generated videos, testimonials, visuals for social media)
- Quick learner who is resourceful and driven to tackle hard problems in a dynamic, fast-paced environment
- Self-Starter who is determined to lead change and make a real impact
- Critical thinker who is passionate about creating and implementing solutions
- Great team player who is eager to learn
- Able to work independently and collaborate with multidisciplinary teams
- Highly motivated, accountable, and persistent individual who can operate without close supervision

【Minimum Qualifications】
- Effective communicator in English and Chinese, both verbally and written
- Basic Bahasa Melayu language proficiency will be a strong advantage
【Bonus Qualifications】
- Business development experience

Others

- Upon the completion of the NTU International Mentorship Program, students may continue as interns for an additional 6 months, at the discretion of the organisation
- Salaries (subsidies) provided
- Benefits provided

Co-Supervisor Information

Institution

Division/Department

Job Title

Brief Introduction of the Department

【Business Team】

Values that are the foundation of our team culture, which every member embodies:
Raise the bar - Impact matters. Stay focused and curious.
Think big & hustle - Push for bold, thoughtful, and rapid innovation.
People first - Prioritize development and wellbeing. Help people flourish and feel valued.
Transparency builds trust - Communicate with candor, honesty, and respect.
Strength through inclusion - Welcome all voices. What makes you unique makes us all strong.
One team, one dream - Pride and passion for our mission. Work collaboratively and have fun.

More Business Team Information:
docs.google.com/presentation/d/1JgLHQYkS2omJGpSIi9HxZOPH1LGvjvtIli0qaeXCi9E/edit#slide=id.p

【Achievements】

2024: Collaborate with 100+ companies to host the annual biggest career fair in Taiwan which attracts over 10k attendees. Continuous business expansion to broader sectors, especially in the IC Hardware industry.
2023: Work with over 7,000 companies of all kinds, spanning from Finance, Retail, and Technology. Build up our Vietnam business development team.
2022: Become the official recruitment platform partner of Google Taiwan. Build up our Indonesia business development team.
2021: Launched a series podcast with Google. Hosted a webinar about career development with Apple.
2020: Launched 2020 Summer Tech Career Fair, the grand technology career fair of 2020 in Taiwan. Launched CakeResume Podcast, now in the top 3 Apple podcasts of the tech genre in Taiwan.
2019: Became the hiring partner of Amazon and Tesla. Established Talent Connect to get talents together to talk shops, experience exchange through events, and meetups.

Department Staff Number

- More than 10 people

Internship Job Description

- Collaborate with the Business team and assist with their needs in terms of delivering the right marketing campaign.
- Create localized marketing materials and campaigns that are tailored to attract more users to apply for jobs on Cake.
- Create and Provide analytical insights about the performance of the marketing campaign and improvement suggestions to the business team.
- Provide new findings about the current hiring market trend.
- Increase the user experience of our chatbot system.

Preferred Intern Education Level

- Undergraduate students (third year and above)
- Master students
- Ph.D. students

Preferred Intern Skill Sets or Qualities

To succeed in this role, you’ll need a customer-first attitude and the following:
- Bachelor's Degree in any major from a reputable university or overseas university.
- Committed for a minimum 6-month period, with the option to extend (min. 3 days/week)
- Must have a great business sense, and think of the flow of the business as a whole.
- Strong analytical skills, fluent in English, and managing data complexity. (Mandarin would be a plus point)
- Experience with creative platforms such as Canva, Adobe Creative Cloud, video editing, and social media platforms such as LinkedIn, Instagram, TikTok, and Facebook.
- Advance in Ms. Office Excel / Google sheet (Vlookup, Pivot Table, Hlookup, etc)
- Having experience using data visualization tools (Tableau / Looker Studio / PowerBI) would be a plus point.

Others

- Upon the completion of the NTU International Mentorship Program, students may continue as interns for an additional 6 months, at the discretion of the organization
- Salaries (subsidies) provided
- Benefits provided

Co-Supervisor Information

Coco YAP

葉詠心

Institution

CakeResume

Division/Department

Business Team

Job Title

Senior Business Development Representative

Brief Introduction of the Department

【Business Team】

Values that are the foundation of our team culture, which every member embodies:
Raise the bar - Impact matters. Stay focused and curious.
Think big & hustle - Push for bold, thoughtful, and rapid innovation.
People first - Prioritize development and wellbeing. Help people flourish and feel valued.
Transparency builds trust - Communicate with candor, honesty, and respect.
Strength through inclusion - Welcome all voices. What makes you unique makes us all strong.
One team, one dream - Pride and passion for our mission. Work collaboratively and have fun.

More Business Team Information:
docs.google.com/presentation/d/1JgLHQYkS2omJGpSIi9HxZOPH1LGvjvtIli0qaeXCi9E/edit#slide=id.p

【Achievements】

2024: Collaborate with 100+ companies to host the annual biggest career fair in Taiwan which attracts over 10k attendees. Continuous business expansion to broader sectors, especially in the IC Hardware industry.
2023: Work with over 7,000 companies of all kinds, spanning from Finance, Retail, and Technology. Build up our Vietnam business development team.
2022: Become the official recruitment platform partner of Google Taiwan. Build up our Indonesia business development team.
2021: Launched a series podcast with Google. Hosted a webinar about career development with Apple.
2020: Launched 2020 Summer Tech Career Fair, the grand technology career fair of 2020 in Taiwan. Launched CakeResume Podcast, now in the top 3 Apple podcasts of the tech genre in Taiwan.
2019: Became the hiring partner of Amazon and Tesla. Established Talent Connect to get talents together to talk shops, experience exchange through events, and meetups.

Department Staff Number

- More than 10 people

Internship Job Description

- Maintain relationships with recruitment clients, understand their needs and execute campaigns to help enhance their hiring process
- Conduct outreach through cold emails and source potential client companies in target markets
- Identify and convert potential B2B clients in target markets through effective acquisition strategies
- Establish partnerships with local universities, associations, and career fairs to expand the target market's reach
- Implement creative ways to improve our customer relationships, tailor and share performance-enhancing suggestions, and promote CakeResume services
- Manage a portfolio of small-to-medium-sized tech and startup companies, creating comprehensive growth plans and delivering outstanding customer experiences
- Identify key customer stakeholders, including C-level and business owners, and support PR events and digital marketing initiatives targeting key stakeholders

Preferred Intern Education Level

- Undergraduate students (third year and above)
- Master students
- Ph.D. students

Preferred Intern Skill Sets or Qualities

- Passionate in connecting solutions with business needs and with good business sense
- Quick learner who is resourceful and driven to tackle hard problems in a dynamic, fast-paced environment
- Self-Starter who is determined to lead change and make a real impact
- Critical thinker who is passionate about creating and implementing solutions
- Enjoys communicating with others
- Highly motivated, accountable, and persistent individual who can operate without close supervision
- Proficient in 2 of these languages: Bahasa Melayu, English or Chinese

Others

- Upon the completion of the NTU International Mentorship Program, students may continue as interns for an additional 6 months, at the discretion of the organization
- Salaries (subsidies) provided
- Benefits provided

謝威秤 Weicheng HSIEH