【Creative Design and Marketing department】
SBCs Creative Design and Marketing department is responsible for the visual presentation of the company, its brands, and its products. The department develops design materials for product launches, marketing campaigns, packaging, social media, websites, presentations, exhibitions, and other communication channels.
The work covers several business areas, including biotechnology, health products, cosmetics, skin care, hair care, nutritional supplements, and animal health. Each area has different audiences and communication needs. The department therefore works with a wide range of visual styles and formats while maintaining a clear identity for each brand.
Projects may include brand identity, packaging design, product images, campaign concepts, digital content, printed materials, presentation design, and visual guidelines. The department also supports new product development by creating visual concepts and exploring how products can be presented to customers in different markets.
Designers work closely with marketing staff, researchers, product managers, and business-development teams. Scientific and technical information must often be converted into visual material that is clear and suitable for a commercial audience. The department is involved throughout the process, from the first design idea to the preparation of final materials for production or publication. The departments role is to ensure that SBCs products and technologies are presented clearly, consistently, and in a form that fits the intended audience and market.