謝文益 Felix HSIEH

JOB TITLE
Marketing Manager
DEPARTMENT
Hong Chiang Technology/Business Department
INSTRUCTION LANGUAGES
  • Mandarin
  • English
Hong Chiang Technology
PERSONAL BIO

With a robust background spanning eight years in digital marketing and two years in front-end engineering, Felix Hsieh has established a significant presence within Taiwan’s dynamic C2C e-commerce landscape. His transition from developer to marketer was driven by a deep curiosity for emerging technologies and a strong motivation to innovate. By integrating engineering logic with marketing strategy, Felix brings a unique ability to translate complex social media and advertising algorithms into clear, actionable insights.

This specialized expertise led to his recognition as a Google Platinum and Gold Product Expert in Taiwan beginning in 2019, alongside hands-on management of advertising budgets reaching NT$30 million. More recently, Felix has spearheaded global B2B expansion at Hong Chiang Technology, a world leader in smart catering equipment. Through strategic optimization of the sales department’s marketing framework, he achieved record-breaking advertising performance with ROAS exceeding 16x, while continuing to strengthen the brand’s global market presence.

WORK EXPERIENCE AND AWARDS
  • Marketing Manager, Hong-Chiang Technology, Taiwan (2025-present)
  • Vice General Manager, Tree Rhythm Shan Guo Co., Ltd., Taiwan (2024-2024)
  • Vice General Manager, Yooho Marine Products Co., Ltd., Taiwan (2016-2024)
EDUCATIONAL BACKGROUND

Master in Multimedia Design, National Taichung University of Science and Technology, Taiwan

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