With a robust background spanning eight years in digital marketing and two years in front-end engineering, Felix Hsieh has established a significant presence within Taiwan’s dynamic C2C e-commerce landscape. His transition from developer to marketer was driven by a deep curiosity for emerging technologies and a strong motivation to innovate. By integrating engineering logic with marketing strategy, Felix brings a unique ability to translate complex social media and advertising algorithms into clear, actionable insights.
This specialized expertise led to his recognition as a Google Platinum and Gold Product Expert in Taiwan beginning in 2019, alongside hands-on management of advertising budgets reaching NT$30 million. More recently, Felix has spearheaded global B2B expansion at Hong Chiang Technology, a world leader in smart catering equipment. Through strategic optimization of the sales department’s marketing framework, he achieved record-breaking advertising performance with ROAS exceeding 16x, while continuing to strengthen the brand’s global market presence.