mentor content

PERSONAL BIO

Joanne holds a Specialist Degree in Computer Science from the University of Toronto. She currently serves as the Director of International Business Department at Synology, where she leads a global team overseeing the company’s international operations in regions spanning Korea, Hong Kong, Oceania, ASEAN, South Asia, and MEA. Her responsibilities include driving the growth of premium revenue, enhancing the customer experience, and spearheading sales strategy and market development in these regions.

Joanne's journey with Synology began in 2016, when she initially managed markets in Hong Kong, Australia, New Zealand, and South Africa. In this role, she played a pivotal part in establishing robust channel sales and market foundations in diverse emerging markets and drove in-depth B2B development in more mature markets

WORK EXPERIENCE AND AWARDS

Director of International Business Department, Synology, Taiwan (2023 - present)
Sales Director, Synology, Taiwan (2022 - 2023)
Senior Sales Manager, Synology, Taiwan (2019 - 2022)
Account Manager, Synology, Taiwan (2016 - 2018)

EDUCATIONAL BACKGROUND

Bachelor in Computer Science, University of Toronto, Canada

INSTRUCTION LANGUAGES

Mandarin
English

Job Positions

Co-Supervisor Information

Andrew HUANG

黃子玹

Institution

Synology

Division/Department

International Business Department / Regional Marketing Team

Job Title

Marketing Manager

Brief Introduction of the Department

【International Business Department / Regional Marketing Team】

The Synology Regional Marketing Team is a dynamic and diverse group responsible for coordinating regional marketing activities and events across Korea, Hong Kong, Oceania, ASEAN, South Asia, and MEA. The team plays a pivotal role in devising and executing marketing strategies that successfully promote Synology's brand and products in these crucial regions. Regional Marketing team is responsible for generating brand and product awareness in certain regions utilizing existing and new disruptive tactics. We identify market trends, demands, and desires of both existing and potential customers, and then deliver our value proposition. On a day-to-day basis, we develop marketing strategies together with team members to drive user adoption of our solutions.

Department Staff Number

- More than 10 people

Internship Job Description

As a Marketing Specialist Intern at Synology, you will play a pivotal role in assisting our marketing team to develop and execute market strategies. Your tasks will include:

1. Market Research: Conduct research to identify market trends, industry insights, and competitor analysis. Utilize data to identify opportunities and challenges within our industry.
2. Customer Analysis: Analyze customer data to gain insights into their behaviors, preferences, and demographics. Use this information to improve customer targeting and personalization.
3. Content Creation: Collaborate with our content team to create engaging and informative content for various marketing channels, such as social media, bylines, campaigns, and more.
4. Strategy Development: Assist in the development of new market strategies and campaigns to drive brand awareness and customer engagement.
5. Team Collaboration: Work closely with our marketing professionals, participating in brainstorming sessions and contributing your ideas to create impactful marketing campaigns.

Preferred Intern Education Level

- undergraduate students (third year and above)
- Master students

Preferred Intern Skill Sets or Qualities

- Fluency in Mandarin and English
- Detail-oriented and objective-based mentality. Able to multitask and tackle high-stakes plus high-pressure environments while never losing sight of the goal
- Curious, fast-learning, and resourceful
- Strong communication and presentation skills
- Sense of teamwork and collaboration mindset
- Ability to prioritize tasks and meet deadlines in a fast-paced environment
- Self-motivated and hardworking

Others

- Upon the completion of the NTU International Mentorship Program, students may continue as interns for an additional 4 months, at the discretion of the organization
- Salaries (subsidies) provided
- Benefits not provided

Co-Supervisor Information

Evonne TU

杜宜芳

Institution

Synology

Division/Department

International Business Department / Regional Marketing Team

Job Title

Marketing Manager

Brief Introduction of the Department

【International Business Department / Regional Marketing Team】

The Synology Regional Marketing Team is a dynamic and diverse group responsible for coordinating regional marketing activities and events across Korea, Hong Kong, Oceania, ASEAN, South Asia, and MEA. The team plays a pivotal role in devising and executing marketing strategies that successfully promote Synology's brand and products in these crucial regions. Regional Marketing team is responsible for generating brand and product awareness in certain regions utilizing existing and new disruptive tactics. We identify market trends, demands, and desires of both existing and potential customers, and then deliver our value proposition. On a day-to-day basis, we develop marketing strategies together with team members to drive user adoption of our solutions.

Department Staff Number

- More than 10 people

Internship Job Description

As a Marketing Specialist Intern at Synology, you will play a pivotal role in assisting our marketing team to develop and execute market strategies. Your tasks will include:

1. Market Research: Conduct research to identify market trends, industry insights, and competitor analysis. Utilize data to identify opportunities and challenges within our industry.
2. Customer Analysis: Analyze customer data to gain insights into their behaviors, preferences, and demographics. Use this information to improve customer targeting and personalization.
3. Content Creation: Collaborate with our content team to create engaging and informative content for various marketing channels, such as social media, bylines, campaigns, and more.
4. Strategy Development: Assist in the development of new market strategies and campaigns to drive brand awareness and customer engagement.
5. Team Collaboration: Work closely with our marketing professionals, participating in brainstorming sessions and contributing your ideas to create impactful marketing campaigns.

Preferred Intern Education Level

- undergraduate students (third year and above)
- Master students

Preferred Intern Skill Sets or Qualities

- Fluency in Mandarin and English
- Detail-oriented and objective-based mentality. Able to multitask and tackle high-stakes plus high-pressure environments while never losing sight of the goal
- Curious, fast-learning, and resourceful
- Strong communication and presentation skills
- Sense of teamwork and collaboration mindset
- Ability to prioritize tasks and meet deadlines in a fast-paced environment
- Self-motivated and hardworking

Others

- Upon the completion of the NTU International Mentorship Program, students may continue as interns for an additional 4 months, at the discretion of the organization
- Salaries (subsidies) provided
- Benefits not provided

翁嘉安 Joanne WENG

Director of International Business Department