林怡洵 Alice LIN

With close to 11 years immersed in the FMCG market and market research, Alice Lin brings a deep understanding of how data can drive omnichannel sales growth. Her expertise lies in seamlessly integrating data across various channels, optimizing customer journeys, and crafting engaging loyalty programs that have demonstrably improved brand performance.

Alice uses her comprehensive skillset to aid in customer service marketing, CRM implementation, and advanced marketing data analysis. This breadth allows her to translate complex data into actionable strategies that resonate with customers across all touchpoints, ultimately fostering deeper brand loyalty and exceeding sales targets.