鄭世緯 Elton CHENG

Head of Commercial Marketing

Merck Taiwan
Merck Taiwan/Science and Lab Solutions

Job Title
Head of Commercial Marketing
PERSONAL BIO

Elton is a seasoned professional with a wealth of expertise in the Life Science Biology and In Vitro Diagnostic (IVD) Device market in Taiwan. With over a decade of experience in marketing and sales roles within multinational corporations, Elton has consistently demonstrated a remarkable ability to excel in a highly competitive and dynamic industry. Among his notable achievements, he stands out for his skill in securing and sustaining tender contracts, as evidenced by his successful negotiation with the Taipei National Medical Center, a feat achieved in the face of formidable competition. Furthermore, Elton's contributions have been instrumental in leading his team to victory, earning them the prestigious 2015 Commercial Excellence Award, a recognition of excellence in their marketing efforts for women's health diagnostic products within the Roche Diagnostics Asia Pacific Awards.

In 2020, Elton was also honored as the Market Maker of the Year by Merck, acknowledging his exceptional role in driving sales for new cell biology products. His passion for data-driven strategies and an insatiable curiosity for uncovering untapped insights make him a valuable asset in the life science and IVD industry. 

WORK EXPERIENCE AND AWARDS
  • Merck Taiwan, Taiwan
    • Head of Commercial Marketing (2022 - present)
    • Project Lead (2022)
    • Product Manager (2016 - 2022)
  • Roche Diagnostics, Taiwan
    • Senior Account Executive (2013 - 2016)
    • Account Executive (2010 - 2013)
  • Product Supervisor, Level Biotechnology, Taiwan (2008 - 2010)
EDUCATIONAL BACKGROUND
  • Master in Biotechnology and Life Science, National Taiwan University, Taiwan
  • Bachelor in Medical Biotechnology and Laboratory Science, Chang Gung University, Taiwan
INSTRUCTION LANGUAGES
  • Mandarin
  • English
Job Positions