卞文俊 Webster PENG

Webster Peng currently serves in the Corporate Development Office at Heng Leong Hang, where he leads the Strategy & Business Innovation Department. His responsibilities span new business development, brand innovation, and the exploration of emerging commercial opportunities. In this role, he focuses on formulating cross-brand integration strategies and advancing the company’s long-term growth agenda. His key initiatives include leading sustainability-driven innovation projects, such as building the circular economy platform “restyle2050” from the ground up—an initiative designed to connect sustainable value chains through innovative business models and advance a vision where corporate growth and social impact progress together. He also works to foster cross-industry collaboration by integrating resources to develop new business ecosystems.

Webster Peng’s previous experience includes serving as Director of Market Development at a Taiwan fintech company, where he oversaw market expansion and the implementation of inclusive financial solutions. Earlier in his career, he worked as a Senior Consultant at KPMG Sustainability Consulting, supporting organizations in developing long-term growth strategies and sustainability transformation plans. With a strong foundation in both innovation management and strategy consulting, his work consistently focuses on driving corporate transformation through innovative thinking and advancing sustainable development goals.