Lion Group

Guided by the philosophy “Lion, Enriching Life,” Lion Travel has grown since its founding in 1985 into a diversified group enterprise. The company has expanded beyond traditional travel services into multiple lifestyle sectors through Lion Tech, Lion Transport, and Gonna EAT, achieving both vertical and horizontal integration across industries rooted in travel.

In 2017, Lion Travel introduced the “Travel World” franchise platform, pioneering new channel and product franchise models that connect travel demand with supply. Based in the historic Songshan Cultural and Creative Park, the company operates the XinLecture Hall and its own signature food brands—bringing together tourism, culture, and lifestyle experiences under one roof.

Today, Lion Group unites professionals from diverse fields—including travel planning, sales, curation, business strategy, information technology, and culinary arts—collectively driving the vision of Lion 4.0 and redefining the modern travel ecosystem.