Lion Group

Guided by the philosophy of “Lion, Enriching Life,” Lion Travel has evolved since its founding in 1985 into a diversified group enterprise. It has expanded into various lifestyle sectors with Lion Tech, Lion Transport, and Gonna EAT, building vertical and horizontal integration across industries rooted in travel.

In 2017, Lion Travel launched the “Travel World” franchise platform, introducing channel and product franchise models that bridge the gap between travel demand and supply. Anchored in the historic Songshan Cultural and Creative Park, it operate XinLecture Hall and signature food brands, fusing tourism with cultural experiences. Lion Group brings together talents from all fields—travel planners, sales professionals, curators, business strategists, IT experts, and culinary artisans, paving the way for Lion 4.0.