GIANT Group

Founded in 1972 with ‘Raise the Bar’ as our brand mission, Giant Group is dedicated to growing the bicycle market. The four Giant bicycle brands are GIANT, Liv, Momentum, and CADEX, each provides specialized products and services for different consumer groups. Giant Group coordinates resources and product supply to help our OEM partners in pursuing innovation while ensuring the growth of our product brands—helping us to create a resilient brand portfolio.